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March 17 - 19, 2025
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Win a Bottle of Bourbon!

Enter to win a premium bottle of bourbon! Simply provide your name and phone number to join the giveaway. Winners will be randomly selected and notified via text to pick up their bottle on Wednesday, March 19th, before conference end. Don't miss your chance to take home this exclusive prize!

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CBA 2025

Monday, March 17th 11:30 AM - 12:20 PM

Making Relationship Data Actionable to Grow Revenue for
Small Business Sales Managers

Location: Palazzo F-H

Evan DickinsonS&T Bank Senior Vice President, Business Banking Market Executive

Patrick CristinoCitizens Head of Small Business

Adam StocktonCurinos Managing Director, Retail Deposits & Lending

Mac ThompsonWhite Clay, President and Founder

Hear from experts on the what, how, and why of leveraging data to gain actionable insights on small business consumers. Learn how banks can see through the noise and identify the right metrics and data for success.
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About White Clay

White Clay guides banks and credit unions to build deeper and more profitable relationships. Our software provides a complete view of relationships and actionable ways to maximize profitability in daily business decisions. We drive banker performance by aligning organizational goals and incentives to shareholder value. For nearly 20 years, top financial institutions nationwide have trusted our comprehensive approach to optimize their profitability, pricing, and relationship deepening.

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